For Titch, Studio Still oversees the venue’s social media, producing consistent weekly content that captures the rhythm of the café and the community around it. Through high-quality, low-fi storytelling, the account introduces Lily, the owner, and shares her journey as she runs the space day to day.

Studio Still began working with Titch just eight weeks after the café first opened its doors, supporting the social media presence from the early stages of the business. From the beginning, the focus has been on building a clear and consistent digital presence that reflects the personality of the café while helping to grow awareness within the local community.

A key part of this partnership has been developing a close working relationship with Lily. By understanding what she wants the account to represent and how it can best support the café, we are able to create content that feels natural to the space while continuing to bring new people through the door. With two features from Urban List, Urban List, Lily’s digital presence continues to build momentum, reflecting the care and intention she brings to the business as it evolves.

Through regular collaboration and ongoing check-ins, the account evolves alongside the business. The goal is simple: build awareness, turn viewers into customers, and allow Lily to do what she does best, turning those customers into loyal regulars. In this way, the social media presence becomes an extension of the café itself, reflecting the warmth, character and sense of community that defines Titch.

By the way, they do the best coffee and crumpets in Melbourne by miles, the smoked salmon crumpet and danish raspberry latte is a must.