Tivoli has been one of Studio Still’s most exciting partnerships to date.

As one of Melbourne’s most loved bakeries, Tivoli already has decades of history, an incredibly loyal community, and a reputation built on exceptional bread, pastries and coffee. The opportunity was never about changing what makes Tivoli special. It was about helping tell that story online.

This relationship actually began through my own love for the bakery after moving to Melbourne from Perth. While writing Episode Two of The Still Edit, I had the chance to meet Theo. We stayed in touch, and through conversations about the future of the bakery, it became clear there was an opportunity to strengthen Tivoli’s digital presence while staying true to everything it already represents.

One of Tivoli’s greatest strengths is the community it has built over the years. With such a loyal following already in place, our focus was on re-engaging that audience through consistent, high-quality content that people genuinely enjoyed seeing. By showcasing the products, people, craft and everyday moments behind the bakery, we helped bring more of the Tivoli experience into its digital presence.

Our month-long activation was a great success, allowing us to strengthen the branding, refresh the account and establish a clearer content direction for the team to continue building on. Most importantly, we were able to do it without losing the character and authenticity that have made Tivoli what it is.

And on a personal note, the chicken sandwich and hot pies are simply a must. If you’re visiting Melbourne, Tivoli deserves a spot on your list. If you’re lucky enough to live nearby, I’d highly recommend making their weekly loaf part of your routine.