For Oscar Cooper, Studio Still oversees a broader digital partnership that extends across both Instagram and TikTok, forming a larger-scale digital takeover of the venue’s online presence. We begin in late 2025 and we have worked closely with the team to reshape the account through a complete refresh of its visual identity and overall digital direction.

This process has involved a full rebrand of the account’s aesthetic and storytelling approach, creating a clearer and more consistent identity that reflects the venue’s evolving offering. Alongside organic growth, we continue to reinvest into the accounts through both content development and targeted paid promotion, ensuring the platform continues to grow its reach, engagement and overall awareness.

Our work has coincided with a period of change for the venue itself. Oscar Cooper has grown beyond its foundations as a café and is now developing into a multifaceted all-day destination, introducing new experiences such as happy hour specials, steak nights and parma evenings. A key focus of the strategy has been recentering the account to highlight these all-day elements, ensuring the digital presence reflects the full experience of the venue.

This has included promoting new menu offerings, upcoming events and the venue’s strong location on Greville Street, while also supporting the launch of the highly anticipated canned drink range. Through consistent communication with the owner and a clear understanding of the venue’s direction, Studio Still has been able to shape a digital strategy that continues to evolve alongside the business.

The result is a growing partnership focused on long-term development, building a stronger digital presence, expanding the audience and ensuring the online platforms support the venue’s continued growth both during the day and into the evening. By the way, $9 pints in happy hour, including the black stuff. Melbourne best happy hour.