Studio Still began working with Grey & Bliss in mid-2025 as our first client. At the time, the social media account had seen little to no activity for several years, so the initial focus was on reactivating the venue’s digital presence and building a consistent rhythm of content.

Working closely with Brian, the long-term owner of the establishment, we developed a brand strategy that reflected what makes the café special — great food, a strong focus on quality, and a genuine connection to the Port Melbourne community. The approach was simple: highlight the product, showcase the atmosphere of the venue, and introduce engaging, low-fi staff content to bring personality and interaction to the account.

Through consistent weekly content, the account quickly began to grow. Within months, the page saw its first viral video, reaching over half a million views. This became a turning point for the account, with several pieces of content continuing to reach large audiences and build momentum. Today, the page thrives through a balance of engaging short-form videos and carefully curated low-fi carousels that showcase the café’s food and daily rhythm.

Helping bring success to our first client has been a rewarding experience for Studio Still. However, the goal remains the same — to continue supporting Brian and the Grey & Bliss team by building a digital presence that reflects the care and quality they bring to the venue every day.

And if you ever find yourself in Port Melbourne, Grey & Bliss is well worth the visit. The poke bowl might just be one of the city’s best-kept secrets.